Greshma Nair

Retail Tales – Series 2: What Retailers Write on Their CV vs. What It Actually Means

Retail CVs sound polished, but what do they really mean? From KPIs to stock take and visual merchandising, uncover the reality behind retail job descriptions. Read more for a fun, behind-the-scenes take on retail work! Read more

March 10, 2025

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Greshma Nair

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Retail

behind the scenes of retail jobs, business, customer service in retail, Marketing, Retail, retail CV vs reality, retail job descriptions explained retail assistant responsibilities working in retail retail work experience visual merchandising in retail, retail psychology, retail stories, retail work experience, visual merchandising in retail, working in retail
Retail Tales Series 1: Retail Assistants – Actual vs Perception

Retail assistants do more than just sell—they shape brand experiences. But what happens when a simple “Hi” is misinterpreted? In this blog, we explore the surprising customer perceptions of retail greetings, from warm responders to those who think it’s just a sales tactic. Discover the reality behind retail interactions and why a friendly greeting is… Read more

March 2, 2025

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Greshma Nair

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Retail

artificial-intelligence, business, customer perception retail, digital-marketing, Marketing, Retail, retail assistants vs customer perception, retail customer interaction, retail psychology, retail sales, retail stories, shopping behaviour analysis, technology, working in retail
Video Content Dominance: Why Video is the Future of Marketing in 2025

Discover why video content is dominating marketing strategies in 2025. Learn how short-form videos, live streaming, and interactive video content are reshaping the digital marketing landscape. Read more

February 28, 2025

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Greshma Nair

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Marketing

business, content-marketing, digital-marketing, how to create effective video marketing campaigns, interactive content, interactive video content marketing, interactive videos, live streaming, live streaming in marketing, Marketing, short-form video content, short-form videos for marketing, social-media, video marketing
Diderot Effect: A Purchase Trap?

Learn how to avoid the Diderot Effect and practice mindful consumption with these tips on sustainable spending, minimalism, and breaking the cycle of overconsumption. Read more

February 16, 2025

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Greshma Nair

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Marketing

Avoid overconsumption, Breaking the purchase cycle, Consumer behavior, Consumer psychology, Consumption psychology, Diderot Effect, Emotional spending, Marketing, Mindful spending habits, Purchase trap, Sustainable consumption
Your Ultimate SEO Guide

Search Engine Optimization (SEO) is the backbone of online visibility. Whether you’re a business owner, a blogger, or a digital marketer, understanding SEO is crucial for driving organic traffic and increasing brand awareness. In this guide, we’ll take you through the history of SEO, its basics, essential tools, and how you can master it. What Read more

January 30, 2025

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Greshma Nair

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Marketing

beginnersguide, digital-marketing, digitalmarketing, GoogleAnalytics4, keyword-research, Marketing, marketing101, organic-traffic, searchengineoptimisation, SEO, SEObeginners, SEOguide
Evolution of Colour Theory

Colour has always fascinated humanity, influencing art, psychology, marketing, and even technology. From the ancient Greek philosophers to the digital age, our understanding of colour has evolved significantly. This blog explores how modern colour theory flows from historical perspectives, shaping the way we perceive and use colour today. Ancient Philosophies of Colour Aristotle and the Read more

January 29, 2025

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Greshma Nair

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Marketing

art, Branding with Colour, colour, Colour Harmony, Colour in Advertising, Colour Perception, Colour Psychology, colour-theory, colours, design, Digital Marketing Colour Strategy, Future of Colour in Technology, History of Colour, Modern Colour Theory, Newton’s Colour Spectrum
‘Hidden Figures’: A Journey of Passion

Passion and perseverance can break barriers and turn even the most impossible dreams into reality. Hidden Figures (2016) beautifully portrays this through the inspiring stories of three women mathematicians who overcame racial and gender discrimination to make groundbreaking contributions to NASA’s success during the space race. A true testament to determination. Read more

January 25, 2025

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Greshma Nair

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#inspiration

#breakingbarriers, #genderequality, #HiddenFigures, #inspiration, #overcomingchallenges, #Passion, #perseverance, #truestory, motivation, personal-development, personal-growth