Consumer psychology
-
From Sales to Customer Psychology: 9 Lessons the Retail Industry Taught Me
Retail isn’t just about sales—it’s a masterclass in communication, customer psychology, fashion, and humility. Here’s why retail shapes you for life. Read more
-
Bandwagon Effect Explained: Social Proof in Marketing
The Bandwagon Effect is one of marketing’s most subtle yet powerful forces—driving people to buy, follow, or adopt trends simply because others are doing the same. From influencer marketing and testimonials to scarcity tactics and viral trend-hijacking, brands tap into this social validation bias to boost trust, engagement, and sales. But like fast fashion, its… Read more
-
Diderot Effect: A Purchase Trap?
Learn how to avoid the Diderot Effect and practice mindful consumption with these tips on sustainable spending, minimalism, and breaking the cycle of overconsumption. Read more
The Narrative Muse 