marketing strategy 2025
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Refreshing my MBA notes reminded me how much marketing is really about storytelling wrapped in strategy. From AIDA and the 4Ps to CLV, ROI, and guerrilla marketing, these jargons are more than buzzwords — they’re the foundations of every brand campaign we see today. Here’s a simple, real-world guide to the most important Marketing 101…
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From the time humans gathered around fire pits, stories have been our way of making sense of the world. We told stories to pass on wisdom, to share experiences, to warn, to inspire, and to connect. Fast forward to today, and nothing has changed — except the formats. Whether it’s a news report, a Netflix…