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The Narrative Muse

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A journal of my daily experiences and the lessons I learn along the way

brand engagement

Beyond the Line: Understanding ATL, BTL, and TTL Marketing

“People don’t experience brands in silos—they live them across moments, platforms, and emotions. The most effective marketers are no longer bound by ATL, BTL, or TTL—they orchestrate experiences that feel seamless, human, and whole.” Discover how breaking down internal walls and embracing integrated storytelling can reshape the way your brand connects. Read more

May 20, 2025

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by

Greshma Nair

in

Marketing

ATL marketing, Awareness, brand engagement, brand experience, branding, BTL marketing, business, content-marketing, digital-marketing, Marketing, marketing strategy 2025, social-media, TTL marketing strategy
Social Media: The Heavyweight of Marketing?

Is social media truly the heavyweight of modern marketing—or just a star in a larger constellation of strategies? In this blog, The Narrative Muse explores the power, pitfalls, and proper place of social media in today’s brand-building landscape. Discover why an integrated marketing approach, blending social, SEO, email, content, and more, is the real secret… Read more

May 10, 2025

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by

Greshma Nair

in

Marketing

brand engagement, branding, business, content-marketing, digital-marketing, email marketing, integrated marketing strategy, Marketing, marketing strategy 2025, SEO, social media marketing