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The Narrative Muse

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A journal of my daily experiences and the lessons I learn along the way

brand strategy

The Power of Storytelling in Marketing

From the time humans gathered around fire pits, stories have been our way of making sense of the world. We told stories to pass on wisdom, to share experiences, to warn, to inspire, and to connect. Fast forward to today, and nothing has changed — except the formats. Whether it’s a news report, a Netflix Read more

August 19, 2025

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by

Greshma Nair

in

Marketing

brand strategy, branding, Consumer behavior, content, content-marketing, digital-marketing, digitalmarketing, integrated marketing strategy, Marketing, marketing strategy 2025, storytelling
The Blurred Lines Between Content Creators and Social Media Managers

I came across a post on LinkedIn recently—one of those that hits home if you’ve ever been called the “social media person” and then handed everything from strategy to TikTok scripting to influencer reports. That moment sparked this blog. In today’s marketing landscape, the lines between content creators and social media managers are not just… Read more

May 16, 2025

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by

Greshma Nair

in

Marketing

brand strategy, content creator, content strategy, digital marketing, digital marketing career, digital trends, influencer marketing, social media content, social media manager, storytelling