branding
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Bandwagon Effect Explained: Social Proof in Marketing
The Bandwagon Effect is one of marketing’s most subtle yet powerful forces—driving people to buy, follow, or adopt trends simply because others are doing the same. From influencer marketing and testimonials to scarcity tactics and viral trend-hijacking, brands tap into this social validation bias to boost trust, engagement, and sales. But like fast fashion, its… Read more
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The Marketer’s Glossary: Lessons from My MBA Syllabus
Refreshing my MBA notes reminded me how much marketing is really about storytelling wrapped in strategy. From AIDA and the 4Ps to CLV, ROI, and guerrilla marketing, these jargons are more than buzzwords — they’re the foundations of every brand campaign we see today. Here’s a simple, real-world guide to the most important Marketing 101… Read more
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The Power of Storytelling in Marketing
From the time humans gathered around fire pits, stories have been our way of making sense of the world. We told stories to pass on wisdom, to share experiences, to warn, to inspire, and to connect. Fast forward to today, and nothing has changed — except the formats. Whether it’s a news report, a Netflix Read more
The Narrative Muse 