MBA marketing lessons
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The Marketer’s Glossary: Lessons from My MBA Syllabus
Refreshing my MBA notes reminded me how much marketing is really about storytelling wrapped in strategy. From AIDA and the 4Ps to CLV, ROI, and guerrilla marketing, these jargons are more than buzzwords — they’re the foundations of every brand campaign we see today. Here’s a simple, real-world guide to the most important Marketing 101… Read more